laundry 8x detergent - 50 loads/600ml
smarter, easier, greener
this brand new detergent is changing the way people do laundry. with a sleek little bottle, patent-pending smartclean technology™, and an ultra concentrated plant-based formula, it delivers big cleaning power with just a few squirts. a 35% smaller carbon footprint than conventional detergent, this lightweight pump is designed for easy, one-handed use. made from 50% recycled plastic, it's a lean, mean, stain-fighting machine.
what's that smell?
fresh air
you've heard that saying before, when something refreshing just breezed in, and everything's a little bit better because of it? well, this scent is just like that – a breath of fresh air. the kind you smell. pretty much named itself.
| ingredient | what it is | health + environmental summary |
|---|---|---|
| alcohol | solvent | not toxic in use if ingested or in skin contact; biodegrades readily; produced by fermenting corn sugars. |
| bio 1,3-propanediol | solvent | non toxic in use and not irritating to skin; readily biodegradable; made from corn sugars |
| calcium chloride | enzyme stabilizer | non toxic in use and not irritating to skin; safely disperses in environment; comes from abundant mineral source |
| carboxylate polyester | builder / anti-redeposition | non toxic in use and not irritating to skin; inherently biodegradable; made using synthetic materials |
| coco methyl ester + sulfonate | surfactant (cleaning agent) | non toxic in use and not irritating to skin; readily biodegradable; made from coconut oil |
| dipropylene glycol monomethyl ether | solvent | non toxic in use and not irritating to skin; readily biodegradable; made using synthetic materials |
| fragrance oil blend (not used in free + clear) | fragrance | free of phthalates and other dirty ingredients, non toxic in use and not irritating to skin; made using partial natural essential oil content and partial synthetic ingredients |
| glycerine carbonate | emulsifier | non toxic in use and not irritating to skin; readily biodegradable; made from vegetable glycerin and minerals |
| lauryl + oleoyl alcohol ethoxylates | surfactant (cleaning agent) | non toxic in use and not irritating to skin; readily biodegradable; made from coconut + other natural oils |
| phenoxyethanol | antioxidant | non toxic in use and not irritating to skin; readily biodegradable; made using synthetic materials |
| protease, amylase, cellulase | cleaning enzymes | non toxic in use and not irritating to skin; safely dispersed in environment; made using natural substrates |
| purified water | diluent | purified by reverse osmosis; drawn from abundant source |
| secondary alkane sulfonate | surfactant (cleaning agent) | non toxic in use and not irritating to skin; readily biodegradable; made using synthetic materials |
| sodium distyrylbiphenol disulfonate | brightening agent | non toxic in use and not irritating to skin; readily biodegradable after photo-oxidation; made using synthetic materials |
| vegetable glycerin | solvent | non toxic in use and not irritating to skin; readily biodegradable; made from vegetable sources |